Creative Advertising portfolio
An entire semester long portfolio project as a part of Advertising Creative Strategy and Execution II. This class taught me much about the work and dedication that is involved in creating advertisements out of strategy driven execution and the importance of visually communicating messages. Included here are three executions for each strategy based campaign for a heavy durable product - Tineco wireless vacuum, a light consumable - Van Der Hagen Shave Butter, and a service - The Athletic.
01 Heavy Durable - Tineco Wireless Vacuum
The strategy behind this campaign was to highlight the feature of the vacuum that senses dirt and debris that may not be visible to the eye. The attribute and benefit related to this feature is that this vacuum will clean better than others and give you peace of mind knowing how well it does so.
02 Service - The Athletic
The Athletic is a new and popular sports reporting outlet with reporters and writers who were too real for big companies such as ESPN. The strategy is to highlight the benefit of taking a shot with stories that go against the grain or may not be seen elsewhere.
03 Light Consumable - Van Der Hagen Shave Butter
With a number of ingredients that make up the feature of being extremely smooth when applied, the strategy was to indicate how smooth ones face would feel when using the product to shave. The benefit shown gives the product the attribute of being extremely smooth on ones face.