Creative Work Samples
Creative Advertising Portfolio
An entire semester long portfolio project as a part of Advertising Creative Strategy and Execution II. This class taught me much about the work and dedication that is involved in creating advertisements out of strategy driven execution and the importance of visually communicating messages. Included here are three executions for each strategy based campaign for a heavy durable product - Tineco wireless vacuum, a light consumable - Van Der Hagen Shave Butter, and a service - The Athletic.
Social Media Campaign Portfolio
During my time with Sitch Radio in Irvine, I was asked to create batches of posts that were visually captivating while informative about the various services that were being offered. The campaigns showcased include one each for two different cohorts - one suited for bloggers, and one suited for podcasters. In addition, a third campaign I ran introduced an online class hosted to teach The Accountable's members the basics of ChatGPT and Artificial Intelligence models. These images were paired with engaging copy and scheduled for batch posting to Facebook, Instagram, Twitter, and LinkedIn using CoSchedule.
Creative Print Ad
This project was an example of work to come out of my Communications 353 - Advertising Creative Strategy and Execution class. For this assignment we were to create a print ad for a local restaurant that would appeal to college students in the area. As part of a group, I was in charge of doing the graphic design for the ad and what you see on the left is the result. I felt that the simplicity and effectiveness was key to making it work and I feel this is something I could see in a Which Wich near you.